Okay, so content marketing is important. One might even say crucial. In fact, it may be more important than you think. Why?
These stats from Demand Metric, HubSpot, Marketing Insider Group, and Marketful say it all.
Consumers
- 20% of their time online is spent on content.
- 57% read content marketing titles at least once per month.
- 68% spend time reading content about brands that interest them.
- 80% like to learn about a company through custom content.
Cost and ROI
- Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
- Brands that create 15 blog posts per month see 5 times more traffic than companies that don’t blog.
- The most successful organizations spend 26-40% of their marketing budget on content.
Competitors
- 91% of B2B brands and 86% of B2C brands use content marketing.
- 78% of CMOs say custom content is the future of marketing.
- 62% of companies outsource their content marketing.
In other words, content is how buyers find out about your brand. If you’re not creating content, your buyers won’t learn about you. It’s absolutely worth the investment, because content marketing provides a pretty incredible ROI. In fact, email marketing returns $40 for every $1 spent.
Finally, content marketing is important because YOUR COMPETITORS ARE DOING IT. If they are and you’re not…guess who wins.
