Latest News
and marketing insights

We know we’re not breaking ground when we use imagery with our marketing and advertising content. Since man’s ability to print and distribute, we’ve used images to catch the eye, to make readers pause for a moment so that we [...]

You know your brand. You know exactly how you want your company and products or services to be perceived by your audience. Are those potential buyers reacting as you expected? Do they understand—really understand—why you created your business? If you [...]

Look, obviously Little Red Writing likes to evoke a certain old-fashioned feeling—that time when service was warm and, you know, robots weren’t invented yet. As such, we might not need to say out loud that we don’t use artificial intelligence [...]

Among content marketers, there seems to be two schools of thought regarding when and how blog content should be created—and sometimes a third school. The first likes to plan an entire year of content—six months at the very least—complete with [...]

I'm so excited to share that my East Tennessee State University class won first place in District 7 of the American Advertising Federation's National Student Advertising Competition! This is our school's second year in a row winning at Districts, and [...]

Consumers always judge a book by its cover. And in this case, subject lines are the cover of your emails. Subject lines will either convince people to open your emails or convince them to click that little trash can icon [...]

In a world of social media and fast-paced video, are email campaigns even necessary anymore? You'd be surprised to know the answer. Email marketing still has the highest ROI of any digital tactic, returning an average of $36 for every [...]

Does email marketing even work anymore?  Email marketing is one of the oldest digital marketing campaigns, and it's still used today. But many small businesses wonder if it's even worth including emails in their marketing mix. After all, how many [...]

Let’s be honest: SEO is complicated. If you run an ecommerce business, you know that driving more traffic to your website is a must. Building up a good SEO strategy, as well as maintaining it, is the tricky part. With [...]